LalaJi The Barbershop
We began working with Munish Nagpal, the founder of LalaJi The Barbershop, in May 2024, right after he opened his first location. Today, LalaJi is preparing to launch his sixth barbershop in Nova Scotia.
From day one, our team at Jinx UGC played a key role in shaping the brand’s foundation and long-term growth:
The Strategy That Changed the Game
- Built their brand identity, POS, booking system, and custom website.
- Established their social media presence with clear, consistent content direction.
- Created engaging video and photo content to position LalaJi as a standout grooming brand.
- Provided paid media strategy, managing Meta and Google Ads to reach targeted local audiences effectively
The Results
Within the first 3 months, we achieved 300x growth in engagement, helping LalaJi gain recognition and build trust with new clients — not just for their services, but for their story. This rapid growth gave the team the confidence to expand to a second location within 6 months, and today, LalaJi proudly operates five successful locations across the province.
As the business grew, so did the opportunity to connect deeper with the audience. We are now also working closely with Munish to build his personal brand — sharing his business journey and life insights to build authenticity, trust, and a stronger emotional connection with the community.
