Blume Salon & Spa
Within just the first month of opening, Blume achieved 3–4 months of advance bookings — driven by strategic performance marketing, curated PR campaigns, and local launch events. Our paid media efforts delivered over 5x return on ad spend, setting the brand up for immediate success
and long-term trust.
Blume began as a vision — to create a modern, inclusive salon experience for women who value both beauty and self-care. We partnered with the founder from day one to shape the brand, build its presence, and connect with the right audience from the start.
Here’s How We Helped Build Blume:
- Crafted the name, brand identity, and tone of voice to reflect
elegance, empowerment, and warmth.
- Defined core offerings and structured salon packages and pricing based on market demand.
- Designed a premium, user-friendly website with seamless booking
integration.
- Produced high-quality photo and video content showcasing the salon, services, and team.
- Built a launch strategy including PR placements, events, and a detailed content calendar.
- Ran targeted Meta Ads to reach local women, students, working professionals, and beauty-first audiences.
We also developed a trust-building content approach — blending education and inspiration to help Blume stand out not just for its services, but for its voice and values.
The Results
Blume quickly became a recognizable, booked-out beauty destination, with strong word-of-mouth, a loyal client base, and clear brand recall — all within weeks of launch.
Blume is now more than just a salon — it’s a space that represents confidence, care, and connection.
